Industry & SMEs
SME & Investment Pipeline Ambassadors
Role & Contribution
SME & Investment Pipeline Ambassadors represent startups, SMEs, clusters, scale-ups and investors active in Smart Ageing and digital health. Their mission is to help innovations move from experimentation to market adoption and scale.
Their role includes:
- Engaging companies in Living Lab activities and pilots
- Supporting business case development and validation
- Building cross-border value chains and investment pipelines
- Connecting regional businesses to European markets, funding and partnerships
By strengthening market readiness and investment pathways, these Ambassadors accelerate the commercialisation of Smart Ageing solutions.